Thursday Rants(2)
When I wrote the first episode of Thursday Rants, I didn’t think of it as something I would be doing again, I just wanted to talk about what was on my mind even though it’s not related to what I write on a regular day.
As they always say, “Clarity comes from consistency”, I guess this is me getting ideas on how best to provide value for my audience using storytelling.
I also discovered another thing, structures, and systems come with consistency. Guess where I heard that from, The Holy Spirit, while I was inside a public transport popularly known as a Coaster bus. I was on my way to the office, and while I was thinking about my branding, it dropped into my heart and it made sense to me.
For instance, Shawn wants people to know him as a great Fashion Designer, off course, he has an idea to set up his business, he can make dresses but I don’t know how to get people to trust him enough to patronize his store. So he started by making dresses for my friends and family, they loved it and proceeded to talk about Shawn’s business to their friends and colleagues, and a couple of them reached out to him to make dresses for them.
He agreed and gave them his price list, they paid the exact price. With this transaction, he now has clarity that came from execution. He also went ahead to ask this new batch of customers/clients to refer him to their friends while still working on orders from other clients. That’s influencer marketing also known as a referral.
The question now is, how to make a structure out of this? It gradually becomes an established pattern to encourage every client/customer that visit’s his fashion store to recommend and refer their friends/ family/ to him.
Another way to build a structure from execution for Shawn’s Store is to deliver quality to his clients. He might not know that he needed to deliver quality in the first place, but he did and it worked like magic as it brought more customers/ clients to his store.
From his consistency in delivering value, he found out what works and he has also successfully proven to his clients/customers that he could be trusted for their fashion needs.
This becomes one of the goals of Shawn’s fashion store, and all he has to do is to keep improving the structure or system he has discovered to get better results.
This is it, Execution ->Clarity ->Structures -> Results
Sorry, but that was not what my ranting was meant to be, it’s just one of those things that happen when you have so many ideas in your head and writing is the best way for you to process your thoughts. Read the first episode here:
Nevertheless, I hope you have learned something new and different and you will be applying what you learned.
If you enjoyed what you just read, kindly follow me for more. 😉 😉
Don’t forget to clap as many times as you can.
